How To Hire a Great Marketing Manager
MARKETING MANAGER - KEY TIPS IN FINDING THE RIGHT CANDIDATE
When trying to find a candidate to fill a vacant position in a company, there are multiple factors that play a role in determining who is the right fit for the role. Things you will typically look out for are culture fit to see if they will fit into the existing team. Skills and experience are of course important, the ability to do the job, as well as having a good and “can do” attitude.
When you’re looking for a Marketing Manager to develop your business, it’s all about finding the right person.
But where do you start? What do you look for? And how can you be sure you’ve chosen the right candidate?
Firstly, you want them to be resourceful. Perhaps, someone who has the ability to identify a problem and then develop a resolution. Data Analytical skills where they can analyse data and determine which areas of your business need improvement and the steps needed to be taken in order to make those improvements.
If you don't think outside the box, you might just miss it altogether.
That's why the perfect Marketing Manager should be Digi savvy. Knowing how to approach a brand's visual identity—and its customers—from every angle. With a range of skills and experiences, your digital marketing manager can create content that really stands out on social media and makes people feel like they're part of the conversation.
But what exactly does that look like? Let's look at some of the most important qualities in a digital marketing hero:
Your digital marketer has to be able to generate new approaches to tell your story or sell your products, as well as staying up-to-date with developing technology. Being an out-of-the-box thinker, so they remain competitive and are not afraid of developing fresh ideas to grab the target market's attention.
2. Writing Skills
Well-written communication is important, which requires excellent writing skills to attract the right audience, both internally and externally. Creating visuals to tell stories and sell the company's products and services in the best light is also attractive, as people have different ways of digesting information.
Here are some traits you should look for:
* Curiosity—it's important that your marketing manager has an insatiable desire to learn and explore new things. When it comes to marketing, if you're not curious about what works or doesn't work, you'll never know what to do next!
* Understanding of your business—does the candidate understand your business's goals and values? How do they think they can contribute?
* Aptitude for analytics—you want someone who is able to analyse data in order to make informed decisions about where the company should go next. This includes a solid understanding of KPIs (key performance indicators) like CTR (click-through rate), CPM (cost per thousand impressions), and CPA (cost per acquisition).
* Confidentiality—you don't want a candidate who will disclose any personal information of a client as well as your business's. You need someone who understands this policy and can be trusted with sensitive information.
When hiring a new employee, find an employee who will be a good fit for your company and whose goals align with your business.